Fruteiro Do Brasil UAE
Menu Rebranding
& Brand Visual Design
Fruteiro do Brasil required a vibrant menu rebrand to better communicate its products to a Dubai-based audience unfamiliar with many of the brand’s exotic ingredients.
The previous menu relied on small icons and text-only labels for items such as açaí, acerola, caju, and more other tropical fruits, making product selection confusing. We reimagined the menu with bold color palettes, real ingredient imagery, and clearer naming creating a visually compelling and intuitive experience that performs seamlessly across digital menus, printed materials, outdoor signage, and vehicle branding.
