Caffè Borbone approached us to strengthen the visual impact of their brand and attract more in-store customers, while fully respecting their existing brand guidelines. The objective was not to redesign the brand, but to enhance how it communicates visually and encourage purchase through stronger product appeal.

Working within the established blue brand palette, we developed advertising visuals that place the coffee itself at the center of attention. The creative direction focused on showcasing the cup of coffee in a rich, inviting way using warm light-brown tones to create strong contrast against the deep blue background and immediately trigger a sense of craving.