Bluefin Qatar
Branding, Corporate Identity
& Communication
Bluefin Qatar is both a sushi and seafood restaurant and a premium grocery store. They wanted to clearly communicate that they are not a typical grocery, but a high-end destination offering international food brands and products that are difficult to find elsewhere in Qatar.
Alongside the grocery and brand work, we designed flyer menus for the sushi restaurant. As the brand expanded with Bluefin Kitchen, an Italian cuisine concept, we developed a new logo and menu system inspired by authentic Italian dining. The visual direction intentionally moved away from the dark, Japanese-influenced aesthetic of the sushi brand, focusing instead on a clean, minimalist design that reflects Italian authenticity.
To support this positioning, we created luxury-focused social media content that reflects the brand’s premium quality and curated offering. We also designed branding for the Bluefin grocery food truck, allowing the brand to showcase its imported products and partner brands beyond the store itself. In addition, we developed a modern, minimalist company profile that presents Bluefin as a complete operation highlighting the grocery store, the restaurant, and the kitchen with a fully staffed team.