Sakheen KSA
Brand Launch Strategy
& Social Media Campaign
Sakheen is a subscription-based food delivery app developed under Huzoon Catering, built around a cloud kitchen concept. The platform was designed to serve employees and families seeking reliable, high-quality meals at affordable prices without positioning the brand as low-cost or disposable.
We worked on the launching campaign for Sakheen, focusing on introducing the brand identity, logo, and core value proposition. The communication strategy was developed in both Arabic and English to reflect the app’s audience and ensure accessibility for mid- to low-income workers.
The social media content balanced two key messages: showcasing appetizing, well-prepared meals while reinforcing that Sakheen offers quality and consistency at a reasonable price point. The visual direction avoided “cheap” cues, instead presenting the brand as practical, trustworthy, and well-made positioning Sakheen as an everyday solution for people who value good food within a controlled budget.
