Fruteiro Do Brasil UAE
In-Store & Retail
Visual Brand Application
Fruteiro do Brasil required a vibrant menu rebrand to better communicate its products to a Dubai-based audience unfamiliar with many of the brand’s exotic ingredients. The objective was to improve clarity, visibility, and product understanding across in-store and retail environments, ensuring a more intuitive and engaging customer experience at the point of sale.
The previous menu relied on small icons and text-only labels for items such as açaí, acerola, caju, and other tropical fruits, making product selection confusing in fast-paced in-store environments. We reimagined the menu using bold color palettes, real ingredient imagery, and clearer product naming to create a visually compelling and intuitive system.
Design decisions focused on visual hierarchy, legibility at distance, and product-led layouts to support effective in-store communication. The updated visuals were designed to perform consistently across digital menu screens, printed materials, outdoor signage, and vehicle branding, ensuring a cohesive visual brand application across all physical customer touchpoints.
